Services
We write, so you can focus.
Focus Write keeps your communications simple and your presence in the marketplace starts with clear and effective content.
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In business the words you use usually depend on who you’re writing for. You’ve already reached your existing customers but you might be wondering not only how to keep them loyal but also how to attract new valued customers.
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Focus Write can confidently write about most topics and has experience in tourism, hospitality, the arts, aged care, health, real estate, business, mining, not-for-profits, charities, retail, floristry, fashion, lifestyle, food and beverage.
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Leave the words to Focus Write so you can focus on running your business.
How Focus Write can help your business
I provide a diverse range of communications services to meet a vast list of needs from my clients. I strive to provide only the utmost professionalism, creativity, and results-driven success that will help your business grow. How do I accomplish this? Through creative solutions that you can find listed on my Product List. If you have any questions, don’t hesitate to get in touch.
Content is King
Already know what you want to say but struggling with how to say it and where to start?
Content can be created for all kinds of print and digital channels ranging from websites, blogs, social media, magazines, newspapers, brochures, annual reports, emails and newsletters, to name a few.
It doesn’t need to be overwhelming as it really all comes down to planning and consistency to build trust with your customers, plus effective SEO is driven by regular and consistent content.
Focus Write will create and implement a manageable content schedule suited to your business needs.
Effective Communications
Would you like to be noticed by a wider audience or have something newsworthy to share?
Compelling press releases and independently written editorial can be some of the most effective ways to gain media exposure and your customers’ attention.
Just imagine the impact to your business by featuring your brand in key publications. Did you know that by placing your story in just one industry publication promoted through social media posts, newsletters and website links it has the potential to reach tens of thousands of readers and potential customers?
Coming from a journalism background, Focus Write has inside knowledge on what editors are looking for in a headline and a story.
Engaging Copywriting
A brand is a relationship, not a tagline.
Marketing your brand through engaging copy with the right words engages with your target audience.
Examples of copywriting include brochures, flyers, advertorials, advertisements, EDMs (Electronic Direct Mail), email campaigns, newsletters, magazines, websites, taglines, social media posts and other marketing communications.
Professional Publishing
Take your business to the next level
Great storytelling is one thing, but it publishing it is another. It takes a team of people to turn your story brand into something tangible and distributed across the most appropriate print and digital channels to your key audience.
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Focus Write has produced and written for many publications including magazines and books including conceptualisation, creative direction, writing, editing as well as co-ordinating designers, printers and proof-readers all the way through to distribution and marketing.
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A custom magazine or book could take your business to the next level by building credibility and placing you as a trusted expert in your field.
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Alternatively, maybe you don’t have a business to promote but you’re an individual with an extraordinary story to share? Focus Write can help you write and publish your memoir.
Succinct Editing
First impressions count
If customers are distracted by spelling and grammatical mistakes on your website you could be losing business without even knowing it.
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Here’s a little secret, even professional writers engage the services of editors and proof-readers. Having a fresh pair of eyes look over your content will identify even the smallest of errors and inconsistencies.
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Perhaps your copy is already well-written and you just need someone to glance over your website or maybe your message isn’t quite clear enough in your brochures? By adjusting the style, tone and structure you can alter the focus to clarify your message.
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Focus Write also creates style guides to eliminate all those language inconsistencies for the whole organisation to use.
"You can make anything by writing."